The year 2,000 was not the year of the great financial global calamity, nor was it the expected year of the computer crash heard ’round the world: Neither was it the year of judgment, the great and dreadful day of the return of Jesus Christ to judge this world once and for all. Though Alexandre Gama – modern Brazilian copywriting publicist and true role model for all Brazilian writers and editors to follow – holds that either one or all of these events may still happen in the near future, he also holds that it’s always wise to be prepared and have a backup plan. His was Neogama, which he launched to success on his own efforts – right before the year 2,000. He notes that if he had not started his business as he did in 1999, then it would perhaps not be the same today- his golden opportunity.

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