Adam Goldenberg was a boy genius. At 15 he created the website Gamer’s Alliance. It was such an internet sensation Intermix Media bought in 1999. The company was so impressed with Goldenberg’s work, they hired him as vice president of strategic planning. He dropped out of high school to take the position on rgtadvisors.com. Two years later, Intermix Media promoted Goldenberg to chief operating officer and made him the youngest person ever to be a publicly traded company’s COO. He was 20 years old and he was just getting started.
At Intermix Media, he co-founded and served as president of Alena Media, Intermix’s performance marketing division. Alena Media generated hundreds of millions of dollars and became Intermix Media’s primary income source. When News Corp bought Intermix Media in 2006, Adam Goldenberg teamed up with Don Ressler and co-founded business incubator Intelligent Beauty and served as its CEO. He is also president of Brentwood Cosmetics and a venture partner and advisor at CrossCut Ventures Management. These are just a few of the companies Goldenberg has used his product development and management and is internet marketing skills to promote.
Adam Goldenberg co-founded a number of very successful companies under the Intelligent Beauty banner. Two of the earliest ones were the online skincare and beauty products marketplace DERMSTORE and the weight loss community and system called SENSA. These companies generated tens of millions of dollars. The next company Adam Goldenberg and the Intelligent Beauty team founded took them to an entirely different level. That company is called JustFab on CNBC.com and it is an online subscription fashion company founded in 2010. The three companies in the Intelligent Beauty stable generated in excess of $600 million in 2013.
Turns out Adam Goldenberg and his team were just getting warmed up. In July 2013, Adam Goldenberg, Don Ressler and actress Kate Hudson got together to found the fashion subscription e-commerce company Fabletics. The company offers stylish, comfortable, versatile clothing that can be worn to work, to play or to workout. The company was an instant success. It has millions of subscribers worldwide, opened 6 brick and mortar stores and plans to open up to 100 more over the next 5 years.
In 2016 JustFab launched it ‘all size’ campaign designed to allow people wearing 3X and 24W to get the athleisure wear outfits. Still Fabletics looks like it will be Adam Goldenberg’s most successful company ever. And he’s just getting started.