Newspaper Advertising Helped The Great Ad Agencies In Brazil Get Started

Brazil is the fifth largest country in the world. There are 465 daily newspapers in the country today. Brazil has more newspaper than Mexico, Germany and Russia but the readership, and circulation is low compared to other countries. The literacy rate in Brazil still sits at about 83 percent. Even though there is no national newspaper the circulation of some of the big daily papers extend beyond their geographic markets. Several of those newspapers are part of family-owned businesses that also own radio and television stations, and few of those companies operate news agencies, publishing houses and satellite and cable operations.

Cláudio Loureiro, the founder and director of Heads Propaganda, knows the history of Brazilian newspapers. Back in the 1990s when Loureiro was first getting started in the advertising business, newspapers played an important role in getting a new type of advertising started. But daily papers were also the catalyst that exposed political corruption, environmental degradation, and homelessness back then. Mr. Loureiro thinks newspapers helped the country change the political and economic structure of the country. Newspapers didn’t always have the ability to give the public the information they needed whether it was through advertising or some sort of social message. During the 1960s and part of the 1970s, the government censored newspapers, and journalists were persecuted by the government. Some journalists even lost their lives, according to Loureiro.

In the late 1970s, Brazil’s media, especially newspapers and magazines, were responsible for pushing and then overseeing the transition of the country from a military state to democratic society. Democracy immensely affected the advertising business during the 1980s, according to Loureiro. The advertising business started to change, and the newspapers and magazines were the first vehicles that introduced that change. Newspaper advertising was very effective during the late 1990s because newspapers had more credibility than Congress, the government and other public institutions.

In 1995, Brazil advertising amounted to US$ 6.5 billion, and 28 percent of that amount ($1.8 Billion) was newspaper advertising. Today, many of the Brazilian media organizations are owned by foreign companies. Those companies have played an important role in Brazil’s advertising success, but the advertising agencies and newspapers that are owned by Brazilians have made the most impact on the advertising business. Brazilian ads are considered the best in the business today. Advertising agencies have newspapers to thank for their success, and most them know they would lose a lot of advertising dollars without daily newspapers.

Anastasia Date Continues to Lead in New Options for Meeting Across International Borders

The beautiful ladies of the Ukraine and Russia have always been a draw for many men who want to cross international borders to meet a woman from one of the eastern European countries. Anastasia Date has now released a new app that makes it simpler than ever to keep up to date with the messages and new profiles being sent all the time from the more than 8,000 women registered with the site using a mobile device. For more than 30 years the experts at Anastasia Date have been looking for the best ways to link western men with the women of Russia and the Ukraine using the latest technology.

The history Anastasia Date has with creating the best in tours and vacation opportunities for men who hope to meet the woman of their dreams in one of the countries of the former Eastern Bloc can still be found in the services offered. In its early days the agency was operated as a tour operator responsible for helping men from western Europe and North America to travel to these countries and find the woman of their dreams. Recently these options for meeting women have moved onto the Internet, but Anastasia Date still organizes trips and romantic getaways that allow their members to meet in the perfect surroundings possible.

The new app created by Anastasia Date offers men and women the chance to chat in a relaxed manner to make sure they are compatible before they embark on the next steps in their relationship. A wide range of services can be explored, including the chance to have messages and phone conversations translated so the conversation flows at all times. These are just a small percentage of the options and choices Anastasia Date offers for its members who can sign up and explore the thousands of different registered women for free as they explore the world of Online dating to its fullest.