Marketing changes and evolves together with consumer behavior and for the highly saturated world of business, figuring out and leveraging the behavior of consumers is an essential aspect of having a successful business.
One of the retail brands that are savvy enough to take advantage of that knowledge is Fabletics. The brand has grown by over 200% since it had its launch in 2013 and it currently has a yearly revenue of $235 million. Fabletics has more than one million subscribers and buyers. The Corporate Marketing Officer of the business, Mr. Shawn Gold, offers some insight into the success of Fabletics so far and explains the power of the crowd. When potential buyers are considering a purchase, they tend to read as many reviews as possible both on the site and on outside sources. They try to learn about the experience with other buyers and the information they come across often determines whether they will be making a purchase or not. That is many of the marketing strategies today are based on reviews and testimonials. Consumer reviews are a powerful tool in the growth of any business. Consumer reviews prompt more sales and they also strengthen the trust between the brand and the potential buyer. As a result that creates a lasting loyalty and created returning customers.
Crowd sourcing plays the largest part in the decision-making process of potential buyers. They truly trust the reviews online when they make a final decision. According to a recent research, 84% of the potential buyers put as much trust into online reviews as they would into a recommendation by a family member or a friend. The survey is from a few years ago, and since then that number has been increasing every year that the study is renewed. Doing research on a brand is also something buyers do quite frequently. In a survey, 60% of the people shared that they consider the overall reputation of a business and it if it is negative then they will abstain from purchasing from it.
Leveraging the power of reviews is essential for the growth of a business. With positive reviews also come more clients and thus a larger revenue. The companies that have figured out the importance of leveraging the crowd and the feedback from buyers display user reviews underneath each product and service. Not only that, but many businesses have started adding features that allow consumers to compare products. Allowing customers to use both the advantages and disadvantages of an individual product or a service builds up that extra bit of trust, and it also provides the additional information necessary.
Fabletics has been able to utilize all of the sweet spots of marketing from its pre-launch campaign till now. The company is known for its expert marketing team as it has been onto every detail of consumer behavior since the pre-launch. The power of the crowd gave a huge push to Fabletics. They utilized a review-centric marketing strategy for their pre-launch campaign as well, and they continue to make great use of it still.
Amazon is the top retailer in the clothing niche and the closest competition seems like leap years away. That is because when you look at sales, with thousands fighting for every dollar in this competitive niche, you only need to look at how much Amazon makes compared to the rest of that market. With 20 percent of all sales in this space, Amazon has little fear about one company breaking free from the pack. Kate Hudson’s Fabletics might just be that one clothing company that does the impossible, having already sold a little over $250 million in sales of women’s workout apparel.
Take a closer listen to how Hudson explains the success of her athleisure brand. This isn’t about high-quality active-wear or inexpensive workout apparel, the two driving forces to the success of the brand come down to reverse showrooming and a very rewarding membership package. Looking at how business is conducted at the Fabletics stores in the mall, women are doing things you normally do not see in retail clothing stores. Here you find female customer applying for membership, taking a lifestyle quiz, window-shopping with zero pressure from sales associates, and the ability to try on everything inside the store.
Part of the perks of membership at Hudson’s Fabletics include those items that you were wearing in the store in that mall being uploaded to your online account. Now when these women have more time in their busy days to shop, they can visit the Kate Hudson’s Fabletics e-commerce site, and there they will find all those items they were wearing at the mall. The inventory is huge at the e-commerce site, so what winds up happening is these women will begin looking for pieces or workout apparel based on colors, styles, and new arrivals, and the questions about sizing are eliminated.
Here is why women are so drawn to Fabletics. These customers are buying on impulse and want to wear those pieces of workout apparel today. When you are shopping at other retailers like Amazon, you pay for shipping and get a size that may not fit your perfectly. By the time you send it back and get the right size, several weeks may have passed and the attraction to those pieces wore off. With Fabletics, these same customers get their hands on that apparel this week, so they can hit the gym and show off what they found online while they are still excited about the purchase.
Unlike shopping at Amazon, where you have to order one piece and wait for it to arrive before you see how it fits, the reverse showrooming process eliminates all doubts. Kate Hudson’s Fabletics customers also receive free shipping for online orders, unlike paying $80 a year to have shipping perks from Amazon. Kate Hudson’s Fabletics members get discounted pricing and even the assistance of a personal shopper who uses quiz results as a guide for selecting one item each month to add to your shopping cart for your buying consideration too.
Fabletics is the company that is making lots of noise in the clothing industry. This is a brand that has become quite well-known in Canada and Australia. It has flourished in America as well as the brand that people look for when they want stylish and sensible athletic clothing.
Women are discovering that this brand is one that caters to the needs of people in search of athletic wear. This has become a trending topic that has managed to gain attention of the working-class as well as celebrities in entertainment. This is the wide spectrum that Kate Hudson has touched with her Fabletics brand. She is going up against some major competition like that of Amazon, but Kate has remained cool and collected when it comes to taking her brand to the next level. She has discovered that even Amazon has an Achilles’ heel when it comes to selling certain products.
What the founders of Fabletics have managed to do is bring this company to a number of people that are interested in emulating her style. She is a celebrity that has lots of new fans because she takes time to promote this company. She wears clothes that are from this site, and her parents are aware of these special picks that she is fond of from the Fabletics lineup. People have the ability to build a wardrobe that is similar to what Kate Hudson would have for their workout routine. This means a lot to her fans, and it also drives curiosity about this brand. This is different from Amazon because there are no celebrities in place to market the fitness gear that is available for women. Kate Hudson knows that she has this type of leverage, and she has been using it to build the brand and open new stores.
Kate has a powerful influence on young women and middle-aged ladies that are looking for athletic clothing. She knows that this would be the thing that would help this company rise to the top. That is why she is taking the time to strategically place herself on the home page of the website. Hudson lets people know about this brand instantly. She takes the opportunities to advertise this brand and build a very successful website that allows people to take style profile quizzes. When they take these quizzes they can utilize this information to start their VIP membership.
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Over the past few years, women’s apparel has been booming. More females than ever before are interested in playing sports. There are a lot of people who are thinking about buying top of the line clothing to help support their athletic needs. Don Ressler is a leading figure in this industry. As the CEO of companies like Just Fab, he knows what it takes to connect with the core customer. Over the long term, there are a lot of people who will join the ranks of starting a business in this industry. Don Ressler knows the tip and tricks needed to take that to the next level.
Starting an Apparel Business
There are a lot of people who are interested in starting their own clothing business. Although it seems simple, there are really a lot more things to consider than many people realize. A business requires capital on the front end. In addition, a lot of times the business will not be profitable for the first few years. If business owners do not have another source of income, they will have trouble surviving on just the income from the business. This is something that many people learn the hard way when starting out. See: http://perezhilton.com/tag/don_ressler/#.V4Ah_46RKGg
During the course of his career, Don Ressler has been able to make a huge impact in the fashion industry. There are many people who do not understand how he has been able to achieve such high levels of success. He is always passionate about his work, and he works very hard to make sure that all of his goals are accomplished. Don Ressler is an inspiration to anyone who is working in the industry to start up an empire.
With his great work ethic, Don Ressler has been able to take several companies to the next level. Scaling up a business is not as easy as many people think. Instead of borrowing money to enhance growth, he has always focused on making sure the customer is satisfied with the product or service that is offered. This is a formula that has worked really well for him and his companies in the past. Anyone who is interested in starting up a high-tech clothing company should look at the great results that he has in this business. In a short time, he is now one of the most influential people in the industry, and this influence will only grow in the future.
Wengie is a beauty blogger and a famous YouTuber. Her amazing popularity is based on the wonderful information that she shares with her audience on fashion, makeup, diet, exercise, hair, and beauty in general. The Australian based YouTuber is famous for her friendly, and very practical advice that she shares on a regular basis with her millions of followers. In this YouTube video her followers get an up close and personal look at Wengie. We start the day with Wengie and share her personal routine. In fact, she shares candid pictures of Australia, her favorite clubs, and her boyfriend.
Wengie’s Personal Skincare Routine
I’m sure her viewers have always wondered about her personal skin care routine. Well, this video will introduce her followers to her unique skin care routine. Certainly, the unique skin care routine seems to work wonders for her skin. Wengie starts her day with cleansing wipes. This is something worth noting. Most people just cleanse their face with plain old soap and water. Of course, some of those soaps are very drying and harsh on the skin. Perhaps, Wengie’s secret to glowing skin involves those skin cleansing wipes. Next, Wengie applies a special toner to her face, along with a refiner lotion. Wengie also likes to use a cleansing mask on her face. After removing the cleansing mask, she applies a generous amount of facial lotion. This is a very special routine that demonstrates exactly why Wengie is tops in her field.
Wengie shares her skin care secrets. Wengie also shares her makeup routine with her audience. The fact is that there is so much to learn from her skin care and beauty routines. In fact, all her videos provide plenty of beauty advice to people in a very entertaining way. It is also interesting to note that a lot of the Asian beauty’s products are Asian based. Wengie has a definite goal in concerning providing information about Asian based products for Asian followers that have difficulty finding Asian based products in their part of the world. For example, those living in Australia or even the United States might have difficulty finding Asian inspired products.
For anyone who already loves the brand on Facebook or even for new customers, the introduction of casual, flattering and comfortable dresses for a night out sounds like a dream come true! In their article “Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night,” Marie Claire sat down with Fabletics co-founder Kate Hudson to get all the fun details about this new segment of the Fabletics brand.
Casual dresses suitable for all occasions Kate Hudson is so confident in the new evening wear dresses for Fabletics that she says that women can wear them wherever and whenever they want, even on date nights. Being beautiful doesn’t require being constricted in uncomfortable dresses as Fabletics proves with so many of its fashions. The ability to go out with friends for a fun night and be comfortable and stylish allows women to focus on enjoying themselves instead of worrying about their dress riding up or down. Some of the dresses even feature built-in shelf bras that offer support and enable some women to skip an additional bra altogether. See: http://www.fabletics.com/collections
Bathing suits that go the distance
Not all bathing suits are created equal and if you’re looking for a suit that can move with you, Fabletics new line has you covered. Kate Hudson explains that the brand’s bathing suits have a design that’s durable and can be as active as the women who wear them. This is especially helpful for women who want to work out on the beach doing exercise that require bending over. Whereas other bathing suit brands might not be able to hold everything in suitably, as an active brand, Fabletics understands the support and materials required to provide maneuverability and coverage.
Although Kate Hudson concedes that athleisure could become more high fashion, she stresses that Fabletics is about offering fashionable, comfortable, durable clothing at affordable prices for their customers. She wants to encourage women to live healthy, fit lives and she understands that clothing that can go from casual to more formal needs to be an affordable investment for every woman. She feels that women can be sexy and feminine in Fabletics without having to go outside their budget and she strongly supports the brand by adding her own insight and sense of style. Source: http://www.fabletics.com/kates-picks.htm
As Fabletics new line of athleisure dresses and swimsuits prove, the brand is continually evolving to keep pace with today’s busy, active, healthy women. Their selection should continue to grow while they’re able to keep their prices low. Staying with the trends and purchasing stylish, comfortable clothing is easy when you shop Fabletics.
An homage to the 90’s took place this past month at Fashion Week. Celine showcased a slip-on skater shoe that honored skater culture in a modern way. It is now a niche sneaker, but still adds touches of nuance to a lost time. The infamous Alexander Wang had little touches of the ’90 slacker movement and yet again we saw a sneak peek at what’s to come for the spring season which took many back to middle school!
JustFab also honored the latest spring trend by adding its own modern twist. The Jenye in black, is a high-top, heeled skater sneaker made of faux leather, featuring velcro straps and gold detailing. The Montra is a high top skater sneaker that comes in a rich taupe and is animal friendly in it’s faux leather form. JustFab made sure to pay tribute to a lost era with great respect and with an upscale feel.