One of the most important guidelines to follow when trying to target the best SEO keywords is making sure not to stuff keywords into a piece of literature or an advertisement. Readers are undoubtedly interested in the meaning of an article and what information it can provide to them, rather than how many times a keyword is placed in an article. Even though search engines used to list websites that included a keyword the most times at the top of the list, search engines just don’t operate like that anymore.
Do not skimp on using a keyword, either. Place the keyword or phrase in the title and the first paragraph of an article or advertisement, and a few more times throughout the article. Use the keyword approximately two to four times per five hundred words of text, or no more than two times if it is placed in a short advertisement. Finding and using synonyms of keywords is also good, in case potential readers are making searches that are worded in multiple ways.
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Google Trends is a good program for owners and decision makers to use. If your company is online-based, the internet is by far the best medium to advertise on and provide potential customers and clients with information. It tells people which variations of keywords get the most hits on search engines, and which of those are the best to put in articles or advertisements. Different keywords and phrases flow differently than others, which makes this tool useful. Also, it is important to use synonyms of that key phrase that your audience to search for — wouldn’t it be terrible if most people worded their search a slightly different way than you did to advertise?