Between the late 90s and 2017, the Mexican media landscape has advanced rapidly. While TV is still dominated by the two giant media conglomerates Grupo Televisa and TV Azteca, many newspapers, magazines and radio shows have sprung up. The internet has also had a dramatic impact on how Mexicans procure and consume media content. YouTube stars who have millions of subscribers are shifting revenue from TV advertisements to the internet. On August 1, 2017 Mexican YouTuber Olalla Lopez signed with UTA, one of the top Mexican Talent Agencies. She has 10.4 million subscribers and she is work with global brands such as Procter & Gamble and Coca-Cola. This shift is happening fast and many existing media companies have to adapt to avoid being cannibalized.
Grupo Televisa is the largest mass media company in Mexico and Hispanic America. It also has a firm grip on the Hispanic market in the US via its exclusive contract with Univision. Since the company was founded it has been owned and managed by the Azcarraga family. The founder of the company is Mexican media legend Emilio Azcárraga Vidaurreta. The company is currently run by Vidaurreta’s grandson Emilio Azcárraga Jean. He has run the company from 1997. The Azcarraga family has managed to keep Grupo Televisa at the top of Mexican Mass Media by hiring managers who have deep experience in Mexican media.
Alfonso de Angoitia is the Executive Vice President of Grupo Televisa. Before becoming an Executive VP Alfonso served as the Chief Financial Officer of Televisa from 1999 to 20003. Alfonso is a lawyer by training and he founded one of Mexico’s top law firms Mijares, Angoitia, Cortés y Fuentes, S.C. before joining the media industry. Since he joined Grupo Televisa he has been a member of the board of directors. Angoitia was instrumental in helping Grupo Televisa sign a $1.2 billion deal with Univision.