Clay Siegall shares on numerous topics through his official blog. He recently shared on how recycling makes people increase wastage as well as how the brain differentiates different faces.
Waste and Recycling
Remi Trudel, a marketing lecturer at the well-known Boston University, together with his colleague, Monic Sun, recently did a study on how people use recyclable resources. They studied people who were sampling four different drinks using paper cups. On some occasions, they had a recycling bin while others they had a trash can. The analysis showed that more cups were used when a recycling bin was available. Another test was where they asked people to wrap gifts. More wrapping paper was used when a recycling bin was in the vicinity. It is evident that people feel guilty of throwing waste in a trashcan but feel proud in throwing the same in a recycle bin. The aspect of how people feel becomes paramount in policymaking.
Differentiating a Face
A group of scientists led by Doris Tsao conducted a study to verify what makes the brain tell apart different faces. The study involved analyzing the brain of macaque monkeys who possess the same face identification skills as humans. The study showed that a group of neurons divided up tasks of analyzing a face. Each neuron was responsible for coding different facial features. These scientists were able to reconstruct an indistinguishable face using about 205 neuron signals from the brain. An earlier test had shown that the brain has six distinct areas that work in analyzing faces. The next study involved two macaque monkeys looking at human faces. By examining neurons activities in few of the six brain sections responsible for face processing, they were able to tell that the process of differentiating a face is so intensely developed in the brain. Cells in the right part of the brain could be stimulated to help a blind person to see a face through the brain.
About Clay Siegall
Clay Siegall has always been passionate about helping cancer patients. He has contributed to cancer research community throughout his career. He has diligently led studies and implementation of research developments.
Clay Siegall started Seattle Genetics with the aim of furthering cancer research. His main role is to lead his team in making advancements in drugs and cancer therapies.