GoFundMe is a crowdfunding initiative that allows people to raise funds for events such as graduations and challenges such as accidents or illnesses. The company’s location is in San Diego, California and has been operational since May 2010. Brad Damphouse and Andrew Ballester were the founders of the initiative, which they had initially named “CreateAFund” in 2008. The two sold their majority shares to Accel Partners in July 2015 a deal that made GoFundMe to be worth $600 million. On the GoFundMe platform, users are able to create a website where they can place descriptions of what they are raising money for.
The advantage that the website creates is that it allows for members of the public to donate to the posted project and also monitor on its progress. Profit generation by GoFundMe is through an 8% deduction collected from each donation made to the user. The implication of this is that if the user of the website does not receive donations, then no deduction occurs. GoFundMe has been an effective crowdfunding tool as it has enabled many to raise funds in aid of their various initiatives.
One such initiative is the Earth Force Inc. project posted on GoFundMe on 23rd October 2015 by Jon Urbana, who also launched a Crowdrise campaign last week. Earth Force’s desire is to influence youth into becoming activists in the improvement of the local environments that they come from. Jon Urbana is the co-founder and coach at the Next Level Lacrosse Camp, which is an initiative that began in 2011. The GoFundMe platform that Urbana has utilized allows him to share the created website on his various social media platforms such as Twitter, Facebook or even on Instagram.
The purpose of Urbana’s camp is to refine Lacrosse skills for youths in Colorado by providing them with guidance over the best practices and techniques. Jon Urbana is also a business executive as he is the Head of Business Development at Ellipse USA. From 2013 to date, this company led by Urbana oversees progress in sensitization of Ellipses Laser technologies and also its revolutionary IPL. He is a graduate of Villanova University and is a resident of Denver, Colorado. Often seen around town taking pics that he posts to his Flickr account, Urbana seeks to raise funds on GoFundMe that will help in supporting his initiative at the Lacrosse camp to sensitize campers on the need for them to have a clear environment.