Going with market information and demographic coverage, the Antique Wine Company can be ranked among the best performing companies in the wine industry. Since its establishment back in 1982, AWC has seen a vertical growth in not only its resource base but also in achieving customer loyalty. With the company serving more than 150 countries, AWC is currently reaching more than 20,000 customers from different parts of the world. You will not be surprised to realize that the AWC maintains the best physical premises as well as offering the best brands in the market. All these achievements have been possible courtesy of their able managers and CEO Stephen Williams. Their future is promising after its new expansion strategies kicked off.
Stephen Williams started the Antique Wine Company in 1982 specializing in rare fine wines also known as vintages. This is a market that had not been flooded with too much investment and for this reason, the Antique Wine Company has managed to navigate flawlessly. The successes of this company during their first decade in operation motivated more investors to venture in the same field. Competition can also be seen as a factor that catalyzed the efforts of AWC to keep their brand higher than what others could offer.
One of the biggest milestones the Antique Wine Company has managed to achieve is to get several awards for their outstanding performance. For example, they broke the world record for selling the most expensive wine bottle back in the year 2013. This was an additional benefit on their side because the publicity obtained from that release made their products more acceptable all over the world. The AWC has also been regarded as a mentor in the rare wine industry. As a result, they have been invited to several forums where they have guided upcoming firms in the same industry.
In 2013, AWC amalgamated to form AWC Global PLC, which is a UK public limited company. The main aim of this amalgamation was to create a favorable environment that could spur expansion and growth. With the acquisition and maintenance of a seamless IT network, AWC has been able to get information about different markets all over the world. Therefore, they hired Stuart Young and Philippe Guillot with the sole aim of expanding their operating staff as well as ensuring improved customer contact and retention. The company has been experiencing international expansion because of increased demand for rare wines all over the world.